Consumers and collectors want sturgeon caviar, snakeskin bags, shark meat and fins, wild snowdrop bulbs, precious rosewood furniture, and quality agarwood oil, as well as rare birds, reptiles, cacti and orchids. But they rarely stop to think about their origins. There are now over seven billion people consuming biodiversity every day in the form of medicines, food, clothing, furniture, perfumes and luxury goods. Demand for products drawn from nature is increasing, and with it pressure is growing on some of our wildlife species.