
The UNESCO media release states: "’Your Actions Count – Be a Responsible Traveller’ aims to raise awareness about the most common illicit goods and services that tourists might be exposed to while travelling. The campaign provides guidance to recognize possible situations of trafficking in persons, wildlife, cultural artefacts, illicit drugs and counterfeit goods, and invites travellers to take action through responsible consumer choices."
In warmly welcoming the campaign CITES Secretary-General, John E. Scanlon said "this inspired and practical initiative comes just two days after the first ever World Wildlife Day, a Day on which we highlighted the need to do whatever we can - as citizens and as consumers - to bring the illegal wildlife trade to an end."
"This joint anti-trafficking campaign will inform the one billion tourists traveling the globe every year about the severe impacts that purchasing illicitly obtained and traded wild plants and animals has on wildlife and people. Encouraging tourists to make wise consumer choices will help suppress the demand for illicitly traded wildlife." added Scanlon.
The Executive Heads of UNODC, UNESCO and UNWTO all made supportive statements for the first ever World Wildlife Day, available at: http://wildlifeday.org/key-messages
See also:
UNESCO media release: Your Actions Count – Be a Responsible Traveller
Joint Campaign website: http://www.bearesponsibletraveller.org/
CITES media release of 8 April 2013: CITES Secretary-General welcomes UN tourism and crime agencies call on travelers to play a role in reducing demand for illicit goods including illegal wildlife products